Best of Summer: Tips for Responsive Web Design TestingRead Post
Perfecto offers enterprise one digital lab that can be used to ensure a consistent user experience across every digital platform. For the first time, responsive web design teams can access a single cloud-based test platform where they can perform side by side testing on browsers and mobile devices.
Responsive web design (RWD) has become the preferred method for developing websites that look and work consistently on all devices - phones, tablets, wearables, and desktops. The idea behind this strategy is to give all users a seamless digital customer experience no matter what device, browser, screen size or orientation (portrait vs. landscape) they use. It also means ensuring that the functionality, performance and visual layout of websites are consistent across all digital platforms and under various real user conditions.
What is responsive web design? Responsive web design (RWD) is an approach to web design that provides an optimal viewing and interaction experience — easy reading, navigation — across a wide range of devices (from desktop computer monitors to mobile phones).
At first, this may seem like a no brainer, but when you factor in the importance of user experience (UX), the continuous testing of new features, and guaranteeing your website is working optimally on all browsers, devices, OSes and carrier networks, responsive web design is actually daunting and time consuming. Understanding how a responsive website actually behaves and looks across all digital platforms is a great challenge for many app development and QA teams.
The answer is simple. In today’s world, there’s no longer a difference between website usability and the platform used to consume data and services. According to Criteo’s State of Mobile Commerce report, 4 out of 10 transactions today take place on multiple devices. In that context, 48% of users today complain that the websites they use are not optimized for their smartphones and tablets.
By that measure, delivering a great user experience across all digital platforms is a critical to driving more traffic and meeting business goals. Organizations that wish to be ready for new device and operating system releases should select RWD as their app development method because responsive sites are, by definition, designed to work on any device and platform.
“Context” is a key success factor for RWD adoption. If your website is used primarily on a large desktop, it makes sense to display as much content on the screen as possible, but what happens when users start to consume the data on a mobile device or a system with a smaller viewport?
It probably means that less relevant content needs to be hidden and creative elements and fonts need to be resized. The same considerations need to be made about the location from which a user is accessing your site. When connected via a strong Wi-Fi, your site may be optimized, but what happens when network connectivity is diminished or the website relies on delivering location-based content? The "context" of your site will factor into how you approach RWD.
Another reason for the shift to responsive web design is that it helps assure continuous quality and fast website updates across all digital platforms. Because mobile and web evolved in parallel, many organizations created silo’d teams with different skill sets. They often relied on the same tools but had disconnected roadmaps and different release schedules. This disconnect prevents web - perhaps marketing - and mobile DevTest teams from having control over the entire digital portfolio. When developing for different platforms, it’s hard to assess the quality of every digital viewport and function across web and mobile because different teams are executing different test cases instead of running tests side by side.
The RWD approach is seen as the most efficient because it consolidates efforts, synchronizes the digital teams and reduces R&D budget.
Successfully expanding your digital footprint across every browser, device, wearable and user scenario depends on best practice tools and processes. Find out about 5 things you can do ensure a great digital experience.
Check out our interview with Roi Carmel, SVP of Products and Corporate Strategy. Hear how digital engagement is changing consumer behavior and introducing technical challenges for DevOps teams who must deliver great user experiences across web and mobile.Listen to Podcast Series
Unite mobile and browser test automation using our digital ready Selenium WebDriver. Develop and execute your test code continuously across real mobile devices and browsers, in real-time, and under real end-user conditions from inside the Eclipse IDE.
According to Criteo’s State of Mobile Commerce report, 4 out of 10 transactions today take place on multiple devices.
For Finn, he got a smart deal alert on his smart watch at 8 a.m. and his buyer journey began...
The mandate for app and website developers is clear. Break down the silo between web and mobile testing. It's time to look at usability and the platform used to consume data and services as a whole. It's your job to ensure that every transaction works consistently across every device and operating platform.
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