Perfecto Mobile and IMA Partner to Jointly Offer Web Access to Mobile Devices in IMA's Innovation Lab

Mobile application developers in Israel and worldwide will now be able to test their applications on a multitude of mobile devices - currently being tested in IMA's Innovation Lab - over the web

TEL AVIV, ISRAEL, February 14, 2010 - The Israel Mobile Association (IMA), a business generation ally connecting Israeli product companies with global operators and network and handset vendors, and Perfecto Mobile, a leading provider of remote access and automated testing solutions for mobile devices, today announced a new partnership to jointly provide web access to mobile handsets currently being tested in IMA’s Innovation Lab.

The IMA Innovation Lab will help Israeli companies accelerate product development and testing processes by enabling access to key platforms and gateways within Partner Communication’s (NASDAQ:PTNR) cellular network. As part of the new partnership, the IMA Innovation Lab will host the Perfecto Mobile Handset Cloud system in order to enable web access to marketed as well as pre-launch mobile devices being tested in the lab. Mobile developers using the service will be able to test their mobile applications easily and cost-effectively on a variety of real mobile devices of different manufacturers and models, including the latest and most popular Nokia handsets and BlackBerry smartphones, as well as a variety of other handsets operating in the Partner Communication network.

“Adding Perfecto Mobile to our Innovation Lab creates a strategic competitive edge for the IMA developers. Their applications will now be able to support a higher percentage of the operators’ handset installed base. The 150 operators we serve globally can now get better quality applications which will support more consumers,” said Eyal Reshef, CEO and Founder of the IMA.

“The goal of this partnership is to help the Israeli developer community lower the market barriers involved in developing, testing and deploying mobile applications and services in real networks,” said Eran Yaniv, CEO of Perfecto Mobile. “By enabling web access to a multitude of devices around the world and now in IMA’s Innovation Lab, our service helps Israeli mobile developers to significantly reduce their travel and device purchase costs,” added Yaniv.

A demonstration of the Perfecto Mobile Handset Cloud solution will take place in the IMA Pavilion, Hall 4, at the Mobile World Congress on February 15th-18th 2010 in Barcelona, Spain.

About Perfecto Mobile

Perfecto Mobile is global leading provider of remote access and automated testing solutions for mobile devices. The Perfecto Mobile's Handset Cloud service enables developers and testers located anywhere in the world to access, via the Internet, a comprehensive range of the latest mobile handsets. Users can use the Perfecto Mobile handsets to develop, test, deploy and monitor their mobile applications and services.

Perfecto Mobile provides dedicated Private Handset Cloud systems for mobile operators, handset manufacturers, and independent software vendors. The Perfecto Mobile system offers a secure online environment, where users can access pre- and post-launch handsets for development, testing, and post-deployment service monitoring.

About the Israel Mobile and Communication Association (IMA)

The Israel Mobile and Communications Association (IMA) gives operators, network vendors and content providers an unfair advantage by exposing them to the most innovative products that the IMA has validated as ready to deploy. These companies have premier access to innovative opportunities – from 100+ Israeli mobile, telecom, web and TV companies – including solutions such as: mobile advertising, VAS, enterprise solutions, hosted services, multimedia, web-to-mobile, LBS, BSS/OSS, and infrastructure (including backhaul).

An alliance of over 100 innovative companies, IMA increases thesuccess rate for deployments by combining leading edge innovation with the time and cost savings that come with validated solutions, a global network of partners, and a high success rate. Please visit us at http://www.imaworld.org.